Sharon Tan [AS/A Level Media Studies]

Advertisement Exposure

AS MEDIA STUDIES

YouTube
Ad Company: Valorant
Product: Online game
Type: Video
Click on: A site to Valorant

papers.gceguide.com
Ad Company: Wnd Marketing
Product: Service
Type: Banner
Click on: WNB Sustainable Marketing's Google Business site

soap2day
Ad Company: unknown
Product: Bitcoin
Type: Banner
Click on: -

-------------------------------------------------

studywithmehar
Ad Company: The ISAP Schools (EIPA)
Product:
Type: Banner
Click on:

MAGAZINE TERMINOLOGY & ANALYSIS

AS MEDIA STUDIES - Magazine Terminology & Analysis

Masthead	The top section of a newspaper which gives the paper’s title, price and date
Strapline	Memorable phrase that is associated with the magazine.
Cover line	Titles of stories featured in the magazine
Main cover line	The most important article featured, grabs the audience’s attention (featured article)
Main image	The dominant image on the cover
Barcode	Used for retailers
Skyline	A list of keywords featured at the top of the cover
Thirds	The upper and left third are the most important. why?
Prop	An image of an item
Puff / Boxout	A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square)
Buzzwords	Exclusive, free, new, special edition
Banner	A block of colour with info inside, usually stretches the width of the cover

Headline	The title of the article
Subheading	Additional info found beneath the headline (Crosshead)
Byline	The author of the article
Pull quote	A quote taken from the article, with the font/size colour changed.
Drop Cap	The first letter of the article enlarged.
White space	Empty space in the spread, used to break up the content (negative space)
Border	Empty space around the edges
Column	Standard layout of magazines
Spread	Pages of a magazine that should be viewed together (usually two)
Caption	Information about an image.
Mode of address	The way the magazine/article addresses the audience. Formal, casual, direct (for images too)

COMP 1: Weekly Progress and Plan

AS MEDIA STUDIES

Here's a weekly diary which tracks our progress on the film opening, including a plan/timeline we must follow. This blog is written by me (Sharon).

PLAN

This is the plan my group has made in regard to this project (Comp 1 - Film Opening). Below this plan is my weekly progress.

	To Do...	Deadline	Blog Post	Complete
Week 1	Form a group	Week 1	Brief
	Research: 2 in detail, 8 not much detail.	End of Week 3	Team
	Start diary		Diary
			Research
Week 2	Plan (story board/script/idea outline)	End of Week 4	Proof of plan
			Progress/Changes/Feedback


Week 3	Plan (story board/script/idea outline)	End of Week 4



Week 4	Plan (story board/script/idea outline)	End of Week 4
	Create


Week 5	Create	End of Week 7	How it's made (behind the scenes)



Week 6	Create	End of Week 7
	Social Media Page + Research	End of Week 7	Research+Development (SocMed)


Week 7	Edit	End of Week 8	How to edit



Week 8	Edit	End of Week 8
	Self Reflection (Prezi)	1st draft before meeting


Week 9	Meeting with Mr Nick		Self Reflection



Week 10			Final Product


	Deadline (Wed 15th March)

DIARY (WEEKLY PROGRESS)

WEEK 1 (9th Jan 2023)

M1: Formed a group and started on the research of opening scenes (2 big analyses + 6 small analyses)
M2: Media Industry (theory)
M3: Continued on the research of opening scenes (Baby Driver + (500) Days of Summer), worked on the brief, team (took a team picture), and a weekly diary blog post

WEEK 2 (16th Jan 2023)

M1: Magazine terminology, despite the fact that my group isn't doing the magazine project for comp 1
M2: Came up with 2 other concepts (Moonlight Sonata & Mr Fahrenheit)
M3: Decided on which concept to use and a brief script/screenplay plan for Moonlight Sonata

WEEK 3 (23rd Jan 2023)

M1: To-Do list of our project (Comp 1: Moonlight Sonata)
M2: Media Funding (theory)
M3: Started a sketch of the storyboard (Moonlight Sonata), finalized the casts, discussed the shooting and a vision board of our concept

WEEK 4 (30th Jan 2023)

M1: Further casting and storyboard continuation
M2: Media Regulations (theory)
M3: Collected 10 possible titles for the film opening, researched typefaces (title, credits, etc.), practised some shots in class and continued on the storyboard

WEEK 5 (6th Feb 2023)

M1: Theory (Media Industry)
M3: Finished the storyboard, and research on 2 case studies
M4: Set up the equipment on set, rented the equipment, experimented with lighting and camera angles, shots, starting the filming today

WEEK 6 (13th Feb 2023)

M1: Section B essay-writing practice on 'synergy'
M2: Section B 'synergy' essay revision + writing practice on the opposition of media ownership
M3: Research and development for typeface on credits and title, although, the editing will be done tomorrow

WEEK 7 (20th Feb 2023)

M1: Revision on the media industry
M2: Self-critical reflection on the project (Moonlight Sonata)
Note: We had no project meetings this week, however, editing is 75% completed (done by Timothy)

WEEK 8 (27th Feb 2023)

M1: Revision on the media industry
M2: Mock Exam (Section A + Section B)
M3: First screening on the edit (done from the beginning to end) + feedback from Mr Nick - minor changes (e.g. transition timings, addition and removal of clips, credits positioning (to be done by Timo)

WEEK 9 (6th March 2023)

M1: Feedback from Mr Nick on research and critical self-reflection (e.g. how YouTube assists distribution (trailer), how Moonlight Sonata subverts typical Hollywood romance casts, how Asians are represented (stereotypes))
M2: Completion of the critical self-reflection and feedback on the second draft of the edit (Moonlight Sonata - film opening). Mr Nick suggested the editor (Timo) lower the audio level of Hazel's mom at the beginning, and also remove redundant black screens
M3: Further feedback on my final critical self-reflection, such as combining a few paragraphs together, adding media terms (e.g. new media), and improving the 4th question to not make it sound too vague, for instance, by explaining further the effect on production

WEEK 10 (13th March 2023)

M1: The last meeting for the comp 1 project (film opening - Moonlight Sonata). I have received further feedback on my first point on the critical self-reflection - combining paragraphs that have the same big idea, along with having to elaborate more on how software, hardware, and online affected the production process instead of stating they assist in great quality.

COMP 1: Team Introduction

AS MEDIA STUDIES

Here's an introduction to my team for Comp 1 (film opening - video). This blog is written by me (Sharon).

The team we have formed for this film opening project (comp 1) consists of me (Sharon), Nayana, Maxi and Timo. I believe we would be able to achieve our objectives and assist in developing the product throughout the process from beginning to end. Nayana is highly creative as a person, such as in pitching in ideas, which would be great for developing concepts in this project (the creation of a film opening). Maxi is a diligent person, mostly in teamwork, along with having a strong willingness for responsibilities and putting in the effort. Lastly, Timo has talent in videography - filming and editing - this is a substantial advantage in this film-opening project as filming and editing are the most influential in order for this project to be constructed.

Links to blogs:

Nayana - https://nayanamediastudies.blogspot.com/
Maxi - https://mpbgmedia.blogspot.com/
Timo - https://timothysulaeman.blogspot.com/

COMP 1: Film Opening - Brief

AS MEDIA STUDIES

Here is the brief regarding the AS Level Comp 1 task/project (film opening - video). This blog is written by me (Sharon).

Option 1: Film opening task (video)

Main task: the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. The task may be undertaken individually or as a group. There should be a maximum of four members to a group.

All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack.

This task should be preceded by relevant preliminary exercises to build up candidates’ skills with equipment and their understanding of conventions.

Process
Each candidate must complete an individual blog which is started at the beginning of the project. Each blog should contain:

• the process of research, planning and production
• any refinement, changes or edits made, and reflections on key moments
• all individual contributions to any task undertaken as a group
• evidence of any preliminary exercises
• the final finished product, clearly labeled

• the creative critical reflection, clearly labelled.

Some production elements such as storyboards may be shared by all members of a group. Collaborators who worked with the candidate on research, planning and/or production must be listed on the Individual Candidate Record Card under ‘other group members’. Centres should select dedicated blogging applications which allow posts to be read chronologically, with appropriate capabilities to embed other applications.