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MAGAZINE TERMINOLOGY & ANALYSIS

 AS MEDIA STUDIES - Magazine Terminology & Analysis
 

Masthead

The top section of a newspaper which gives the paper’s title, price and date

Strapline

Memorable phrase that is associated with the magazine.

Cover line

Titles of stories featured in the magazine 

Main cover line

The most important article featured, grabs the audience’s attention (featured article)

Main image

The dominant image on the cover

Barcode

Used for retailers

Skyline

A list of keywords featured at the top of the cover

Thirds

The upper and left third are the most important. why?

Prop

An image of an item

Puff / Boxout

A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square)

Buzzwords

Exclusive, free, new, special edition

Banner

A block of colour with info inside, usually stretches the width of the cover

 

Headline

The title of the article

Subheading

Additional info found beneath the headline (Crosshead)

Byline

The author of the article 

Pull quote

A quote taken from the article, with the font/size colour changed. 

Drop Cap

The first letter of the article enlarged. 

White space

Empty space in the spread, used to break up the content (negative space)

Border

Empty space around the edges

Column

Standard layout of magazines

Spread

Pages of a magazine that should be viewed together (usually two)

Caption 

Information about an image. 

Mode of address

The way the magazine/article addresses the audience. Formal, casual, direct (for images too)


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