Masthead | The top section of a newspaper which gives the paper’s title, price and date |
Strapline | Memorable phrase that is associated with the magazine. |
Cover line | Titles of stories featured in the magazine |
Main cover line | The most important article featured, grabs the audience’s attention (featured article) |
Main image | The dominant image on the cover |
Barcode | Used for retailers |
Skyline | A list of keywords featured at the top of the cover |
Thirds | The upper and left third are the most important. why? |
Prop | An image of an item |
Puff / Boxout | A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square) |
Buzzwords | Exclusive, free, new, special edition |
Banner | A block of colour with info inside, usually stretches the width of the cover |
Headline | The title of the article |
Subheading | Additional info found beneath the headline (Crosshead) |
Byline | The author of the article |
Pull quote | A quote taken from the article, with the font/size colour changed. |
Drop Cap | The first letter of the article enlarged. |
White space | Empty space in the spread, used to break up the content (negative space) |
Border | Empty space around the edges |
Column | Standard layout of magazines |
Spread | Pages of a magazine that should be viewed together (usually two) |
Caption | Information about an image. |
Mode of address | The way the magazine/article addresses the audience. Formal, casual, direct (for images too) |
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