AS MEDIA STUDIES
The media is regulated in order to protect the public. Such as:
- IPSO regulates the radio
- OFCOM regulates the TV
- ASA regulates advertisements (adverts)
ASA (The Advertising Standards Authority) is UK's regulator of advertising.
CASE STUDY: BREW YORK Ltd
A tweet from Brew York's Twitter account published a tweet on the 13th of April 2022, stated, "[mango emoji] JUICE [mango emoji] The 2nd beer in The Breakfast Club Pack: JUICE 8% Guava, Papaya and Mango Smoothie Sour. For JUICE we’ve collaborated with Scottish Kings of Sours, @vaultcitybrewing, for a tropical fruit smoothie explosion to get those 5-a-day in and start your day off right! [peach emoji][mango emoji][clock emoji]." The advertisement promoted drinking at breakfast and irresponsibly, encouraged dangerous or excessive drinking.
No comments:
Post a Comment