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COMP 3: Social Media Research & Development

 A Level Media Studies

Here includes all my personal research and development on social media pages. This blog is written by me (Sharon).

Research

With Ariana Grande's social media page regarding her latest release "yes, and?", I've seen that she posted pictures and videos (related to the release) within the timeline of the days leading up to the release until post-release days. Ariana published a post of her being in the production room which helps excite her fans about her upcoming release - this is achieved by word of mouth that spreads the information (greater promotion) to a larger audience/fan base. She has also posted a video teaser on her music video simply a day before the showcase/premiere which could be with the suggestion of reminding her fans that it will be out tomorrow. Several parts from the music videos were then posted on the day of the release with the caption that included giving credits to the director, choreographer, assistant, dancers, and those in charge of hair, makeup, and outfit. Posts after the day of her release contained behind-the-scenes pictures, a thank-you message to her fans, and the song's debut on Billboard. These could intrigue her fans on what behind-the-scenes look like for Ariana.

I like how Ariana presents her overall aesthetic throughout the release of her album which also coordinates with her personal aesthetic when uploading daily pictures.


The footballer's Instagram page has a wide variety of posts: family, award ceremonies, promotions, achievements and celebrations that I prefer best for our star's page. Ronaldo's social media page has no certain aesthetic, which isn't the most ideal for our star's page as we're leaning towards a blue, soft aesthetic.

What I like about these 2 (Ariana Grande and Cristiano Ronaldo) celebrities' accounts is their openness towards their daily lives, such as posting pictures of their friends and family, and pictures of them in their personal times (outside working hours e.g. filming, football matches, stage performances). These suggest Richard Dyer's stardom theory of ordinariness - suggesting that as fans, we like to see their daily routine, and living their normal lives.

Moreover, I had to look into the actual artist's, Sabrina Carpenter's, social media page as well. She gave a variety of uploads, such as teaser pictures of her in the recording room (14th most recent post) to hint to her fans that there will be a new song release, featuring a daily life picture (15th most recent post), a behind the scenes picture and video (12th and 9th most recent posts) with a caption to thank her crew and fans, and a 30 seconds clip (11th most recent post) by the time of the release to further inform her fans to stream. Nonetheless, Sabrina also uploaded photoshoots of her in a magazine (3rd most recent post) to fill up her feed and a promotion post (2nd most recent post) on her fragrance line! She had also started posting photographs from each of her tour locations (3rd to 6th most recent posts) to further thank her fans for welcoming her to their country.

I like how Sabrina promotes herself really well on her social media account, starting from the vast amount of behind-the-scenes, teasers, and clips of her upcoming music video to continue informing her fans regarding the release. As well as her promotion towards her fragrance line with an interesting cover picture inevitably enables the audience to keep on swiping on the post, reaching a final picture of the perfume. She truly seemed grateful to her fans which delivers great manners.

Development

Nayana started off by sketching out the desired layout for KIARA's social media page after discussing it with me (Sharon), Maxi, and Timo. It is seen as follows:


As a group, we wanted to go for the "ordinariness" approach to intrigue fans about the star's daily life and posts that can deliver her persona, such as through the '10 Qs with Kiara' video. We also chose to upload teasers and behind-the-scenes pictures pre-release and post-release to further promote and inform fans about the music video - to reach more audience and to remind fans to continue to stream. 

'10 Qs with Kiara'

This content was heavily inspired by Vogue's infamous '73 Questions' series with numerous celebrities/artists. We believe that it is a great way for fans to learn more about KIARA herself and to further illustrate the star's 'ordinariness' as the questions surround her likes, hobbies, and interests, just as how normal human beings are. One of the examples of Vogue's series featured a teenage pop artist, Olivia Rodrigo as follows:


Hence, we came up with questions that also revolve around how we can showcase the star's personality, and also to simply promote her upcoming release. Below are the 10 questions Nayana made for KIARA which we will record on one of the days of shooting:
  1. From 1-10, how excited are you for your newest album?
  2. What is your favourite drink to get?
  3. What is your New Year's resolution and have you stuck to it?
  4. What is your favourite trend from social media?
  5. What is the one thing you must have when you go travelling?
  6. What is your comfort food?
  7. Show us your favourite spot in the set!
  8. What is the most precious gift you have received?
  9. What is your favourite activity to do in your free time?
  10. Lastly, deliver a short message for those who are watching right now!
After Nayana sent these questions to our group's group chat, Maxi revised the questions:
  1. From 1-10, rate how excited you are for your upcoming album release!
  2. What is one drink you can't find yourself living without?
  3. What is your New Year's resolution and have you stuck to it so far?
  4. What is your current favourite social media trend?
  5. What is one must-have item for you when you go travelling?
  6. What is your comfort food?
  7. Out of all the spots in this set, which one's your favourite?
  8. What is the most precious gift you have ever received?
  9. What is an activity you love to do during your free time?
  10. Lastly, give us a short message for all the fans who are watching right now!
Maxi then wrote desired responses as our star had no clue how to answer:
  1. gotta be a 10! i’ve put in so much work into this and i hope y’all are all as excited as i am!
  2. ⁠matchaaa!! (she can hold the drink while were at it)
  3. ⁠well, i’ve been trying to get to school on time more often and uhm, thats going about as good as u’d think it is 😁
  4. ⁠uhmm, (whispers) dont tell anyone but… the dont go insane trend by dpr ian…
  5. ⁠can’t leave this island without my film camera!!
  6. ⁠hmm… tough question! i think nothing could beat bakmie after a long day of school though!
  7. ⁠oh c’mon, it’s gotta be this absolutely beautiful view, just look at it! (points towards view from house ledge)
  8. ⁠actually, i’m wearing it right noww, this necklace was given to me by my dad, back when he was still with us, and i’ve never taken it off ever since
  9. ⁠hmm, good question, i think either dancing, or watching musicals have to be one of my favorite things ever though!
  10. ⁠thank you guys sosososo much for watchingg, and dont forget to save March 3rd onto your calenders! see you guys soon! love youu! (blows kiss)
However, we did not end up sticking to the responses as we believe it doesn't seem natural of her and it might be time-consuming for our star to memorize these responses. So, our star went on with answering these questions naturally and according to her liking, interests, and hobbies as well!

On the day of filming '10 Qs with Kiara', Nayana was the one who recorded, while I (Sharon) asked these questions in the background.

Here is the uploaded video on '10 Qs with Kiara' on the star's social media page:


Feather Dance Challenge

To further promote the star's album release and improve audience/fan engagement, we came up with a dance challenge using the title song, 'Feather'. The following dance was inspired by the existing TikTok challenge with the song 'Feather' as well. We then recorded the dance challenge on our final day of shooting (day 4) at the park.

Behind-the-scenes of Timo recording our star (in the middle) along with her 2 friends by her side doing the dance challenge.

Here is the uploaded dance challenge on the star's social media page:

 

Teaser

Nayana used Audacity to edit the background sound/music for the teaser video of the star's upcoming music video release. She incorporated the original song, 'Feather', instrumental and acapella versions as well as the sounds of the ocean's waves. Below is a screenshot taken by Nayana of her editing process:



Below is the final sound/music we used:


Here is the teaser uploaded on the star's social media page:

 

Personal Pictures

As we want to aim for mainly "ordinariness" within the star's promotional posts, we took photographs of her at the beach (day 1 of shooting) and at the park (day 4 of shooting). We also asked the star to send us some of her selfies or any other pictures she or her friends took of her that might fit into the social media feed aesthetic that we are going for - vibrant, soft colours, and bright. These pictures will give fans an insight into what the star does in her free time, who she hangs out with, and more or less her "real" persona.

These pictures were taken by Timo.

 Here are the personal pictures uploaded on the star's social media page:

 


 

 





Self Reflection: Doing the research first thing before planning and developing the star's social media page really helped me get a deeper insight into what an artist's social media page typically looks like before and after releasing an album, song, or music video. As Timo took most of these pictures, I chose which one of those would look best on the star's social media page and which could showcase KIARA's personality best, whereas Nayana did the layout and editing. I tried to take part as much as possible, such as asking the star the questions for '10 Qs with Kiara'. Although I was scared that it would take many takes as I might speak too quickly, so I stayed calm throughout and was able to complete that in 2 takes. One thing I found challenging was unable to expand my creativity in some of the posts, such that for parts that I wasn't able to do anything, I would still be as active in giving feedback, insights, and edits, such as the social media posts Nayana made primarily in Canva. Overall, we did a great job in combining our creativity in assembling these social media posts and this could help us present KIARA's personality of talented, soft-spoken, talented, and lively.

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